SciFi/Syfy rebrand
Just before the SciFi Channel simply became Syfy, I was asked to pitch logos for a new SciFi look. The idea was to keep the mark less "space age" and more ethereal and mysterious.

Eventually, the network changed the name and the final identity system was awarded to Proud Creative in London.

Creative direction: Michael Engleman
Art direction: William Lee

Original logo

Logo exploration 1

Logo exploration 2

Additional explorations