Baja Burrito
SERVICES
Creative Direction
Strategy
Brand Identity
Illustration
Merch Design
Baja Burrito is an eclectic, iconic Nashville restaurant. In 2024, I was asked to create new logos, merch, and assets for Baja Burrito. You don’t just make a logo and brand guidelines for Baja Burrito. That would be CRIMINAL. Instead you make a bunch of weird California / Baja peninsula stuff for them and throw all against the wall. Their eclectic approach – “No One Logo is the Logo” – is the only graphic design true north that made sense for this (if you’ve eaten there, you know).
