The Boston Celtics
SERVICES
Art Direction
Illustration
In 2023, we created a series of hand drawn elements for the Boston Celtics. The project was primarily focused around a co-branded Boston x Celtics backpack art directed by the Celtics internal brand team. The hand-rendered style created a frenetic, energetic piece that fans could not wait to get. The Celtics ended up winning the NBA Championship that year, we believe these elements and this backpack played a tiny role in that win (let’s dream big!).
