Crema Coffee
Roasters
SERVICES
Art Direction
Brand Identity
Illustration
Merch Design
A beacon amongst the Nashville coffee scene since 2008, Crema Coffee Roasters needed a brand refresh in 2013. They wanted to elevate the brand while providing consistency and versatility without losing the equity they had already established. They had never had a symbol, only a word mark, and they were looking for an icon that would timelessly represent the craftsmanship and precision with which they approach coffee.
The icon we created signifies their infinite coffee service and perpetual striving for sustainability as well as the process of a pour over coffee. The new, timeless Crema script reflects their endless craftsmanship and harkens back to coffee brands of old.
Since 2013, we have been an integral part of their brand evolution and growth. From designing graphics in new stores to creating illustrations to making all types of merch, we have truly done it all.
Photography: Victoria Quirk and Abigail Lewis
