Nike Visualize Play
SERVICES
Art Direction
Strategy
Brand Identity
Story Boarding
Set Consultation
Wardrobe Consultation
Nike Kids’ Vision was looking for a new campaign focused on the possibilities of a new school year. We teamed up with BUILT and Nike to come up with the “Visualize Play” slogan. This phrase not only referred to kids dreaming about playing but it also literally meant seeing better while moving. We wanted kids to “visualize” what going back to school entailed – new clothes, new glasses, and a year full of potential.
Agency: BUILT
Creative Direction: Brian Brooks / BUILT
Photography: Matthew Coughlin
Retouching: Brad Davis
3D rendering and video: Brian Barger
