The Harlem Globetrotters
SERVICES
Art Direction
Brand Identity
Strategy
The Harlem Globetrotters need no introduction. Long before Dude Perfect, the Savannah Bananas, the NBA Slam Dunk Contest (or even WWII)….were the Harlem Globetrotters. 2026 marked 100 years of the Globetrotters spreading joy across the world. Tapped to create a full brand identity for their 100th anniversary, we mined their archives for references that would honor their illustrious past but would also bring excitement to this storied franchised for a new, younger fan base. The goal was timelessness fused with a modern flair.
We based the identity around their iconic red, white, and blue ball and used five stars in the logo to represent the original five members of the team. Gold trimmed the logo to further the anniversary theme, and the script was a nod to a script font they used on their programs in the early days.
3D rendering and motion design: Brian Barger
