Crema Coffee Roasters
- Art Direction
Located in Nashville, Tennessee, Crema is one of the premier coffee roasters in the United States. They work diligently and tirelessly to sustainably source coffee and build lasting relationships with farmers they know and trust.
They were looking for a brand update – one that would elevate the brand while providing consistency and versatility without losing the equity they had already established. They had never had a symbol, only a word mark, and they were looking for an icon that would timelessly represent the craftsmanship and precision with which they approach coffee.
The icon we created signifies their infinite coffee service and perpetual striving for sustainability as well as the process of a pour over coffee.